The trouble with YouTube...

...if you're an advertiser.


Corporates struggle to find agencies they trust to handle their online accounts. Online agencies struggle to measure effectiveness in online video. Online video providers try to sort the format. And the consumer (formerly known as the audience) keeps on watching.

An interesting article on "troubles" at YouTube from NMK.

We suspect the issue isn't so much which format to use in online advertising. There are plenty of good examples - see The Daily Show. We suspect it's an issue of changing the culture of expectations amongst advertisers.